Brand of the Year
Habitat for Humanity has been named “Brand of the Year” in the social services nonprofit category based on the 2016 Harris Poll EquiTrend® Equity Score. This is the second consecutive year the global nonprofit has been recognized for its strength in brand equity.In addition, Habitat for Humanity earned the distinction of being named the “Most Loved” and “Most Trusted” brand within its category this year.
“Habitat for Humanity of Worcester County is honored to be part of such an inspiring organization and trusted brand that continues to spread goodwill through homeownership on a global scale,” said Habitat Worcester’s Executive Director Andrea Bowland. “For more than 20 years our affiliate has partnered with families in our local community to build strength, stability and self-reliance through affordable housing, in keeping with Habitat’s worldwide mission.”
The Harris Poll EquiTrend Study is an annual survey that measures the brand equity of for-profit and nonprofit organizations in the U.S., ranking them on three key factors: familiarity, quality and consideration.
“It is truly a blessing for Habitat to be honored by the public in this way for a second year in a row,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Every donation and helping hand Habitat has received over the years made it possible for us to help millions of homeowners worldwide create a place to call home for themselves and their families.”
Habitat for Humanity received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among social service nonprofit brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015 and Feb. 1, 2016. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of social service nonprofit brands. To learn more about the Harris Poll EquiTrend® Study, visit www.theharrispoll.com.
Habitat for Humanity of Worcester County – an affiliate of Habitat for Humanity International – is dedicated to eliminating substandard housing through constructing, rehabilitating and preserving homes; advocating for fair and just housing policies; and providing training and access to resources to help families improve their shelter conditions.
Habitat for Humanity International has grown from a grassroots effort that began in 1976 to a global nonprofit housing organization in nearly 1,400 communities across the world. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves.